"Potential appeals to the imagination of the viewer. Something happens with the mind that goes further than showing a cleverly made object, for which a viewer can only feel admiration, and in the meantime comes to feel like a small clumsy person. You could compare it with looking at good art. It doesn't consume energy, but it produces energy. If you see a clever trick it's usually very tiring. But if you see potential, you are elevated as a viewer."
–– Louise Schouwenberg (b. 1954), Dutch art and design theorist, writer, educator and former visual artist
Source: Hella Jongerius. Misfit. p. 37.
via: Sketchbook 21, 2013, p. 4
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