New ideas should be jarring
"If your new idea is a good one, entrepreneur Seth Godin says the response it should receive is "I don't like it" or "I don't understand it." Otherwise, it's probably popular and obvious – boring and banal – or promising such little benefit it's not worth pursuing."–– Seth Godin via The Globe and Mail, Monday September 1, 2014, R.O.B., p. B5
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