"Among the great contributions to visual thought is the invention of collage. Collage and montage permit the integration of seemingly unrelated objects or ideas in a single picture; they enable the designer to indicate simultaneous events or scenes which by more conventional methods would result in a series of isolated pictures. The complex message presented in a single picture more readily enables the spectator to focus his attention on the advertiser's message."
–– Paul Rand (1914-1996), American art director and graphic designer
Source: Paul Rand. Paul Rand: A Designer's Art. Yale University Press, 1985; p. 137
via Sketchbook 17, 2012, p. 90
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