Quotes: Paul Rand

"Among the great contributions to visual thought is the invention of collage. Collage and montage permit the integration of seemingly unrelated objects or ideas in a single picture; they enable the designer to indicate simultaneous events or scenes which by more conventional methods would result in a series of isolated pictures. The complex message presented in a single picture more readily enables the spectator to focus his attention on the advertiser's message."

–– Paul Rand (1914-1996), American art director and graphic designer 

Source: Paul Rand. Paul Rand: A Designer's Art. Yale University Press, 1985; p. 137

via Sketchbook 17, 2012, p. 90

Quotes: Paul Rand

"The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous." 

–– Paul Rand (1914-1996), American art director and graphic designer 

Source: Paul Rand. Paul Rand: A Designer's Art. Yale University Press, 1985; p. 79 

via Sketchbook 17, 2011, p. 67