s m a l l"The man who moves a mountain begins by carrying away small stones."
"There is a clear asymmetry between the scale of the problem and the scale of the solution. Big problem, small solution. ... Big problems are rarely solved with commensurately big solutions. Instead, they are most often solved by a sequence of small solutions, sometimes over weeks, sometimes over decades." -- Chip Heath and Dan Heath, Switch: How to Change Things When Change is Hard, p. 44.*
*The Heath brothers Switch, along with their Made to Stick are high on my list of favourites.